Social media as a tool to support your job search

The importance of social media in job seeking has increased considerably, and many employers use social media channels to find suitable employees. In some areas, such as communication and marketing, social media competence is particularly important. When you use social media effectively, you can stand out when looking for a job. Think about the service that will help you most effectively reach the employers you want. Also think about what kind of things can be found out about you through social media.

This page contains tips for using social media channels in job search.


LinkedIn is the social media service that focuses most on job seeking, as approximately 90% of recruiters use LinkedIn. It allows you to network, find job advertisements or get a direct proposal of a job.

Create your own profile in LinkedIn and add your CV. Make your profile in English, as most of the LinkedIn searches made in Finland are made in English. The service also gives you the opportunity to make your profile in different languages as needed. Try to network as widely as possible and think about the service as a puzzle: with one piece, new opportunities will open up. Join LinkedIn groups, such as various job search groups, the largest of which is Talent Pool Finland. The groups have a separate Jobs discussions section, where you can find hidden jobs that are only available to members of the group.

The more regularly you produce content to the channel and your profile that describes your versatile and extensive competence, the easier it will be for you to be found. Activity helps you brand yourself, which can be useful when looking for new job opportunities. Skilful repetition of the words describing your core competence in the profile increases your chances of being found by a suitable recruiter. You can also type "Looking for new opportunities" at the beginning of your profile to indicate that you are looking for jobs.



Twitter is an effective social media service for the employer, as it produces comprehensive readings for the job advertisement, especially through paid marketing. As a jobseeker, you can use various tools, such as Hootsuite, to perform search watches. Job advertisements can also be found using, for example, search terms. Most job advertisements can be found in the service with search terms # rekry, # recruitment, # jobs, # employment. It is also a good idea to use the word combination # jobs # Finland and according to locality, for example # jobs # Helsinki.

Add a photo and a brief description of yourself to your profile. Share links to content relevant to your job search. Track companies and people who are in your industry or who you would like to work for or who provide employment services. Invite visitors to your profile by bringing up your own thoughts, work examples and writings. In Twitter, messages have a short lifetime, so if you want to be found, content must be produced continuously.


Facebook has a Vacancies platform for jobseekers and employers to search for and offer jobs. You can find the link to the section in the menu on the left side of the news stream on the front page under the "Show more" link. Create your own profile and the available jobs will also appear in your news stream and ads. You can use the search feature to search for vacancies, and you can set up an alert for new jobs of interest to you in order to receive a notification of them. Facebook also has a number of other groups related to job seeking and recruitment.

Employers can also search for information about jobseekers through Facebook, so think about what kind of picture you are presenting through your public Facebook profile and ways to promote your own employment in the service.


On Instagram, you can create a public profile to bring up your skills or craft, so that your profile works like a portfolio. You can add a link to your profile in your CV, or in your application, and also use photos and videos to display your skills. Instagram also publishes a lot of job advertisements that you can search for using hashtags and in various employers' own profiles.